Why NOW is the time to invest in whisky and wine

There is an alternative choice to stocks and shares, and it’s one you'll regret not having done sooner.

Multi-award-winning investment company

*Forbes, Liv-ex 1000
** Annual returns of 10-15% are not atypical over long periods of time. Some rare bottles may do considerably better. For instance, wines from Domaine de la Romanée-Conti, arguably the world’s most prestigious winery, regularly show growth of 150-200% over a five-year period. Fine Wine assets have appreciated by 147% over the past decade. Liv-ex 1000, Knight Frank Luxury Index, OenoGroup
*** During the recession of 2007/8 the S&P 500 plunged 38.5%. In contrast, the Liv-ex 1000, the market-leading index for fine wine, dipped by just 0.6%. The same pattern emerged in March 2020 when the S&P 500 fell by 25% while the Liv-ex 1000 slipped by barely 4%. Liv-ex 1000. This is why NOW is the time to invest in wine and whisky/
Past performance does not guarantee future results.

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Oeno has the good fortune to deal with some of the most exclusive clientele in the world. Which is why we take your privacy very seriously. Oeno will never sell, share or disclose your information.

Markets have never been more challenging.

  • Deciding where to focus and why is overwhelming.
  • Hedging against inflation and recession is essential but gold, crypto and other alternative assets haven’t performed as expected.
  • It’s harder than ever to keep your money safe.
  • Small minimum investment, no maximum.
  • Absolute transparency throughout the process
  • Globally recognised alternative asset

A simple, elegant solution.

Why wine?

Investment-grade wine is inherently valuable because it is produced in limited quantities by world-recognised producers. Bottles of each vintage get consumed or depleted so they are less available in the open market which means that these wines will fetch higher and higher prices as they become increasingly scarce.

  • Beaten the FTSE 100 174% since 2020*
  • Beaten the S&P 500 4.2X since 1952 – Forbes*
  • Appreciated 147% over the past 10 years – Knight Frank Luxury Index**
  • Top performing asset class last 5 years – Liv-ex***
Live Ex 1000 vs FTSE 100
Data from Liv-Ex
Past performance does not guarantee future results.

Why whisky?

Whisky investment has garnered buzz for the high returns, exemption from capital gains and, of course, the chance to indulge in rare, sumptuous spirits.

Buyers looking to diversify their portfolio by acquiring whisky can do so in either cask or bottle format. Each offers unique advantages to buyers including significant profit margins as they age.

  • Rare Whisky has been the top performer (+1,089% since Dec’08), followed by Burgundy 150 (+787% since Dec’03) and Champagne 50 (+611% since Dec’03)*
Invest in whisky and .
Data from Liv-Ex / Knight Frank Report
Past performance does not guarantee future results.
Why wine appreciates over time.
Wine Rarity


Fine wines are made in very limited quantities, meaning that rarity can play a significant role in price performance. For example, a bottle of Domaine Armand Rousseau Gevrey Chambertin Clos St Jacques 2010 which increased by a remarkable 194.8% in just 11 months from January to November 2018.

Wine Vintages


The quality of a particular vintage can heavily influence the price of wine. Typically, wines that benefit from longer ageing will appreciate as the prime drinking window approaches.

Market Demand

Market Demand

The emerging middle and upper classes in countries like China and India have helped increase demand globally. Worldwide demand is growing by triple digits according to Forbes, Nomisma Wine Monitor and other sources.

Some of our recent choices


Masseto 2004


14 months



Argiano Brunello di Montalcino 2016

Argiano Brunello di Montalcino 2016


8 months



Penfolds Bin 389 2020

Penfolds Bin 389 2020


18 months



Domaine Cécile Tremblay, Morey Saint-Denis 'Très Girard' 2012​

Domaine Cécile Tremblay, Morey Saint-Denis 'Très Girard' 2012


3 months



Benefits of wine & whisky investing

Price appreciation is not the only benefit to wine investing.

Moving a portion of your wealth into fine wine can be a smart move for other reasons.

Worldwide demand is growing

Global demand is growing by double digits in many parts of the world where fine wines are just being discovered and new, increasingly affluent consumers are keen to buy them.

Inflation/recession resistant

Fine wine prices are a function of supply and demand. Supply is monitored by the law as the yields of every appellation are strictly defined. Every time a bottle of fine wine is consumed, the price of the highly sought-after remaining bottles increases.

Tax efficient

Wine is considered a wasting asset which means that it can be exempt from capital gains. Further, investors who keep their wine in Licensed Bonded Warehouses can avoid paying VAT and duty. Bordeaux investors are advised to seek independent advice for more information.

Low correlation

Research suggests that fine wine has a 0.03% correlation to the stock market. The wine market has survived every recession since 1929 and, in fact, has grown as an industry constantly over time.

Where OENO comes in

Our goal is to make fine wine and whisky investing accessible to all. Our expert wine team, including 3 Masters of Wine, have been curating an enviable wine collection for our clients, including some of the world’s finest and rarest vintages and formats, revolutionising the way collectors interact with this unique market.

OenoFuture provides a personalised advisory service for both newcomers and experienced fine wine and whisky collectors.

Clients can choose to rely on our expertise to guide them all the way or, alternatively, take a more active role in their fine wine and whisky portfolio.

OenoFuture clients also have access to exclusive tasting events and winery tours throughout the year.

How it works

You can be as hands off or as hands on as you like.

We want to make your relationship with Oeno an amazing experience at every level.

We will keep things simple and transparent at all times.

Step 1

Arrange a meeting with your dedicated portfolio manager

Step 2

Your portfolio manager will curate a wine and whisky portfolio based on your financial goals

Step 3

We will deal with complete storage and insurance for you so there is no hassle.

Step 4

You can track your investment with our mobile app, and buy and sell at the click of a button.

Step 5

Choose to collect your profits or invest further

Here is an Idea of How Much Profit You Can Make*

Medium Term Wealth Generation​



In Five years

Potentially up to $101,242
Potentially up to $201,136

Long Term Wealth Generation



In fifteen years

Potentially up to $670,961
Potentially up to $813,706

*Results based on past performance. Past performance is no guarantee of future results